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In today’s fast-paced world, there are two issues that really challenge companies. The first is for companies to maintain their integrity as they transform and adapt. The second is to deal with people-based problems.

OBM projects usually focus on these two areas. Integral transformations for sustainable success and the human factor must be guided correctly during these transformations.

These issues necessitate modeling of both change and the human dimension appropriately. OBM provides companies with tools on how these models can be passed on.